ComIntell
Concepts & Definitions
ComIntell
Ethics
Finding
Information Sources
The
Importance of Interviewing
Adding
Value Through Analysis
Next Steps
Need to predict the launch of a competing
product or service?
Need to understand a distributor's product
selection strategy?
Need to identify potential new threats in your marketplace? Competitive Intelligence can help you answer all these questions and more.
The Coach Consortium ComIntell Seminar is a thorough introduction to Competitive Intelligence. Here, you'll learn about concepts and definitions, learn to find rich sources of Competitive Intelligence information and learn about the importance of ethical intelligence gathering. You'll also find guidance on the art of interviewing and an overview of the analytical techniques that will allow you to add value to the information you've gathered.
Along with these lessons you will conduct your own business project using competitive intelligence techniques and analysis.
The ComIntell Seminar is based on material from a broad range of Competitive Intelligence public knowledge. It has been designed for companies in Arizona that want to gain a competitive advantage locally, regionally and globally.
Course Content
